Client: Versus Arthritis
Tags: Creative Workshops, Graphic Design

Over a series of workshops I designed and lead, together with internal stakeholders we created nine personas. Working through an agenda of games, learning holistic thinking, regrouping and finding patterns descriptive names were created. With a determination to create an inclusive piece of work I avoided traditional style personas.

By using the agreed names and provided summaries, I created icons to visually support the personas. This piece is work is used across the organisation to identify project objectives, quantify data and tailor services to best suit their (personas) needs.